We've been talking lately about how amazing Instagram tools can be for your business. Instagram is full of marketing opportunities - from paid ads to IGTV to product posts.
However, attracting people's attention is not just about sharing images and collecting Likes and followers. You need to spend time interacting by linking people's Instagram bios and liking other users' posts - time that many business owners don't have.
Managing a business Instagram account is another task on your to-do list that's already full of meetings, deadlines, and projects.
Short on time, a big mistake many businesses make is trying to buy Instagram followers or engagement.
If you're thinking about buying Instagram followers or using Instagram bots to try and increase engagement, don't do it.
Here are 2 big reasons why you want to avoid paying for Instagram followers:
1. Instagram Bots Are Not Humans
It can seem tempting to buy Instagram followers and have bots auto-comment, like post and auto-follow Instagrammers in your niche. Using an Instagram bot makes it look like you have a lot of followers and comments - often in a matter of hours or days.
For example, an Instagram bot can comment “Awesome!” on every post with a hashtag you have specified and follow the poster.
The problem with Instagram bots is that they are not real. They're robots. You're not growing your following organically with people who are truly interested in your service or product, and you can forget about engagement.
Many Instagram users are wise to Instagram bots and will not follow someone who leaves one-word comments on their posts. If they start to notice that you are using bots, they may react negatively to your brand and cause other users to join in as well.
Instagram has taken down a large number of third-party automation sites and apps like Instagress and PeerBoost for violating their Community Guidelines and Terms of Use, so using bots could even put your account at risk.
Bots can also leave comments that make no sense and can be downright insensitive, like “So cool!" on a tragic post. Bots don't understand the context of the conversation, they just add comments based on hashtags.
2. Buying Instagram Followers Is A Big Fake
It might be interesting to increase your numbers quickly by buying Instagram followers, especially when you see how cheap it is - sites like Buzzoid only charge $3 per every 100 followers.
First: if you buy Instagram followers, you are violating Instagram's Terms of Use.
Instagram monitors fake followers and deletes their accounts so it's likely that you will eventually lose paid followers and your Instagram account could suffer.
Other problems with buying Instagram followers include:
• It doesn't increase engagement because bots don't engage with your content.
• This destroys your brand reputation because your audience sees that you have a high number of followers but limited engagement.
There is no easy way to grow your Instagram followers. If you take shortcuts, you risk getting banned by Instagram and ruining your reputation.
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